As part of our consistent image, we have selected three type faces to present our many messages. These need to be used with care. Always use upper and lower case text, and present as legibly as possible using an appropriate point size.
MAIN BODY TEXT (for large text documents) - Times New Roman®
Used for all main body text, including descriptions, bullet points, and major pieces of text. Point size, leading, tracking, justification, and color may all vary depending on the project.
SUB-HEADLINES AND ALTERNATE BODY TEXT (for large text documents) - Neue Helvetica®
Used for all sub-headlines and alternate body text, including alternate taglines, callouts, and bulleted pieces of text. Point size, leading, tracking, justification, and color may all vary depending on the project.
HEADLINE AND DISPLAY TEXT - FS Albert©
Aptuit's corporate typeface used for headlines, display text, sub-heads, and call-outs. Point size, leading, tracking, justification, and color may all vary depending on the project. This font is predominantly used for marketing purposes.